Communication is a virus. Brief.

Brief:


- Encourage people to read more.

Considerations:

- Target Audience

- Chosen media

- Image

- Tone

- Layout

- Function

- Time management

- Communication 

- Visuals

Target Audience:

- Children and their parents.

- People that watch tv.

Tone of Voice:

- Playful, Interesting, and Happy.

Background:

The problem we are faced with is that people do not read enough today.

We therefor want people to think a little more about this by playing on the fact that reading

is good for them. That is not suggesting that people should spend all their

time reading but take a moment out of their lives to sit and have a little read.

Mandatory Requirements:

- A vast body of secondary and primary research.

- Development work along with a vast range of visual ideas.

- A final product that effectively communicates the chosen theme.

Deliverables:

- A product(s) that effectively communicate our theme

Deadline:

- 15th March (First Crit)

- 26th March (Final Crit)