SWAT, On competitors.

I looked at a lot of the local leeds competition to check out the position the one that stood out was Elmwood. Being of a similar ethos to our neighbours we look up at them as a bench mark so to be the best we have to understand why.

Swat Analysis.


Strengths- Experience, Knowledge, there connections but most of all their passion and dedication to their work.

Weakness- With being so global they seem to focus more on there larger clients and less so on attracting new and upcoming businesses.

Opportunities- This means they have all the high end business and a constant flow of work.

Threat- More so on how we pose a threat to them, We have a huge window of opportunity in all the clients that Elmwood overlook this being small local business that need a more innovative and cheaper solution.