Which personality traits did you choose to respond to and apply the typeface?
I chose the initial 4 words and in some way tried to communicate each of these in the structure of each letterform.
What are the reasons behind the design decisions you have made for the typeface?
I have decided to use shape to form each letter simplifying these shapes as much as possible without effecting there legibility. Using the letter b as an example i have shortened the stem as much as possible without effecting legibility, and have taken away any unnecessary serifs and bowls.So the letter still reads b but is more simple in its structure this also being is in keep with one of my chosen characteristics.I have also ensured that my letterforms have consistency in there height descenders and arms.
In what ways are the results effective?
They are effective in there simplicity ,and more so in that they have not been designed as individual letterforms that work on there own but as an actual typography that has a structure and a coded set of rules.
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