Tuesday, 30 March 2010

Book Fair Problem Analysis- Rational

Brief: (What is the problem you intend to solve?)


To produce 20 books a4 or a3. That fold to make a hotdog fold.


Who needs to know?


People attending the book fair, across a range of ages.
Students that are looking for something cheap or new that might work as a poster.
Book designers that have an appreciation for such design.


What do they need to know?


That anything can be made interesting if you see it from another angle. 


Why do they need to know?


To open their creative minds to the possibilities.


What will they respond to? 


Simplistic design that is sharp and interesting.
Something that is different and works on many levels.
A product that is interactive, so the front and back of the 
hotdogfold could have some relation and meaning.


What research is required?


A greater variation of photography and illustrative technique.

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